Sandcastle advertising for Brazil…
Sand castle advertising
One idea that I thought was interesting comes from inspiration after reading a post from “SpringWise“, an excellent source for inspiration….(see original content below)
How it could work in Brasil:
I was thinking that a small, local advertising company could be set up in any of the numerous beach cities that scatter the Brazilian coast… and they could make advertising out of sand, on the beach each morning…before the herd of sun bathers and tourists arrive.
You could sell the advertising space to companies that want unique advertising (to reach tourists and locals rich enough to go to the beach during the day). Use a graphic designer to design a logo. More complex designs are more expensive. Then, once the design / price is set…
Send out your team of sand-castle builders (no different than hiring workers to build custom furniture) with buckets of water and small plastic shovels…design, and take a photo. Charge the company.
So as to not wear out your welcome by local authorities…just pick a different part of the beach, oh…and maybe do a free ad now and then for the local tourism market (put it up on line, make it fun).
Note: in South Beach (Miami), there is a team of sandcastle builders that are actually a neat tourist attraction for the city.
Expand to cover all of Brazil…
For the true entrepreneur…here is what I would do…
Instead of just thinking one city…think of executing this model to cover all of Brazil. Sell the ad designs to international brands that want to have their logos pop up all across the country…then use the internet +local teams to put sand-castle designs in Rio, Fortaleza, Recife, Salvador…and in smaller beach resort towns such as “Porto de Galinhas”, Pipa, etc…
Think big, and good luck…
Inspiration: from “SpringWise“
Realising that green concerns are here to stay, British media agency Curb offers nothing but low-impact advertising. Its clean advertising service (similar to Street Advertising Services and GreenGraffiti, which we featured earlier) uses rainwater to clean logos into grubby pavements, and has been joined by a four other services that are both novel and easy on the environment.
Curb creates sand sculptures of all sizes; burns patterns and logos into wood using magnifying glasses; and offers a ‘logrow’ service to cut logos as big as 30m wide into turf. Although each service is handcrafted, the agency is adamant that images are produced exactly as created digitally. Last but not least, graphics can be projected on falling sheets of water to create a memorable display. Household names have already used Curb’s services: Adidas was immortalised in grass, Volkswagen commissioned a sand sculpture and Barack Obama’s face was etched into wood.
We’re happy to see that ‘cleanvertising’ has been expanded into an entire portfolio of green(er) advertising options. Curb claim to be the world’s first and only media agency to be doing this exclusively. Which indicates that there’s space for others in different regions. Start blasting, sculpting, cutting and burning! Website: www.mindthecurb.com
Recent Comments