innovation suggestion: for “Smart Links”
I recently read an endorsement for a service called “Smart Links”…see article here
My innovation suggestion: Imagine if the same tools could be extended to commentators… then, I might just comment referencing a book title, which could have a link, and if someone clicked on it, bought the book…then the commentator would benefit. (same dangers as outlined above would still apply)
Why I liked the platform:
Yes, its an advertising platform. But, its clever…and by embedding adverts into the text of what you write anyways… it might be a clever way to monetize blogs.
You know… at first, I wasnt impressed with “Smart Links” at all. I mean… why not just use an easier service like TechCrunch’s MashLogic which makes all phrases into linkes (wikipedia,etc)… but, then I saw this comment, and I realized the value….
Unlike MashLogic which might be really great for users experience, it doesnt help writers to monetize their blogs. This SmartLinks does. And, that makes it attractive for content contributors.
The danger is… that writers start changing the content in order to incorporate books, titles, and in the process steer away readers that become annoyed by product placement plugs.
My innovation suggestion: Imagine if the same tools could be extended to commentators… then, I might just comment referencing a book title, which could have a link, and if someone clicked on it, bought the book…then the commentator would benefit. (same dangers as outlined above would still apply)
What do you think about my innovation suggestion? Would you like to see this kind of dynamic linking in comments? Would it encourage more discussion? Or, would it corrupt the discussions with unnecessary static? (note: blog administrators can screen blog comments, and delete comments they dont like)
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